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Digital marketing is great hype today. New methods and techniques to conduct the marketing are being devised every day. Amidst all this, it is easy to assume that email marketing is an obsolete process.We may consider it as it is no longer being used or isn’t fetching desirable results.However, you couldn’t be more wrong.Email marketing is still widespread today. It is, in fact, becoming more successful with time. But what makes it such an appealing marketing technique, despite being so old?Well, let’s find out.Here are the reasons why people are still in love with email marketing:1. Low CostThe biggest reasons why emailing continues to remain one of the favorites is the cost factor. It has a very low cost involved. All you require is an operational email ID, and you are ready to start working on the email marketing tactics.Sometimes, people start buying bulk email addresses. However, it is quite rare. Mostly they send emails only to people who genuinely subscribe to the site themselves.An emerging practice is to use software for automating the generation and sending of emails. However, this cost is often less compared to other modes of marketing.There are neither any print charges involved, nor do you need to pay fees for the advertisements space like space on television and newspapers. Overall, email marketing remains one of the cheapest modes of marketing.2. Only for the customersMost marketing techniques involve users who may have never interacted with the brand. Some types of digital marketing tactics target users who have shown similar interests in their actions, as seen on Facebook and Google.However, email marketing is the only marketing mode where the users themselves ask to be part of the company’s subscribers.Companies get email addresses of the users either when they subscribe to the newsletters or when they register to their website.Taking advance approval from customers ensures that emailing effort is more visible and effective compared to other marketing methods.3. Target your audienceOne of the big merits of the email marketing is that it allows you to target a particular segment of your audience.Since companies usually obtain email addresses by subscription or registration, they also capture their basic information about the customer like name, gender, age, location etc.This information could be utilized in creating targeting emails.For instance, if your company has a great offer for students, you can send emails to users who are less than 24 years of age. And, if your company is offering discounted prices on women apparels, then you may consider targeting females instead of men.Users can also notice the pattern that they receive only those emails that are relevant to them. Thus, apart from saving a lot of resources, the company is also able to create a trust factor between the customer and the brand.4. Ask them to make a moveOne-way marketing despite having a broader reach suffers from a very critical drawback, i.e., lack of interaction. Even if you pitch the best of your marketing ideas, yet the user is free to ignore them.In simpler words, you just cannot compel users to make an effort for paying heed to your offer. However, small efforts can definitely pay off.Email marketing allows you to put in those efforts. By introducing a simple “call-to-action”, you can ask the users to visit your website and see what you have to offer.Having call-to-action also saves you from the trouble of giving too much information in the mail itself. Thus, in the email body, you can simply include the most-appealing content.5. Saves you the effortApart from being cost-effective, it is one of the simplest marketing methods around. One does not require any high-end software, no huge team or a separate department.All you need is the required hardware and a few professionals who know the job.There is always a scope for better software and tools to be used in email marketing.However, people mostly prefer the simple format, since it is majorly the content that decides the effectiveness of an email. The lack of complexity allows you to focus completely on creating an appealing email content.6. See your scoreA salient feature that makes the email marketing technique a desirable one is the metrics. Most traditional marketing methods have no or poor metrics, like radio, television, and newspapers.However, in email marketing, despite being decades old, you can get all the measurements you need.Also note, to identify the performance metrics, you would require appropriate email software.A right software will tell you everything correctly, right from the number of emails that were actually opened to the ones that redirected the user to your website.These results could give you insights into what is and isn’t working for your campaign.7. See instant resultsOne great benefits of using email marketing is that it allows you to perceive instant results. As soon as you send an email, the user would either receive it or be notified about it. Most people check their emails within 24 hours.Thus, whether or not the user decides to take your offer, you get to see the real results the next day.Most other marketing methods require some days or even weeks to bear results. But email marketing can get you the results before the date changes.Some people argue that such hasty marketing is counterproductive, but that is utterly false.8. No boundariesEmail marketing being a prominent part of the internet marketing, it does not have any boundaries set by geography.While this is true for any digital marketing method, the email marketing is the true alternative to the traditional marketing methods like print and television.The difference is you can target customers globally belonging to various countries, genders, age groups, professions etc.The more range of customers you choose, the bigger will your potential customer base would be.ConclusionEmail marketing, despite the negative stereotype, is both alive and productive even today. As discussed above, there are loads of speculations that make people fall in love with it.Though there are other marketing methods may beat the email method in one or two ways, overall, it is still one of the most effective and accessible marketing methods across the globe.

Having a great idea and the motivation to strike-out on your own is a good first step in pursing the feasibility of a business. However, it takes more than motivation and a great idea to get things started. This article will reveal some of the simplest considerations that most would-be business-owners overlook.The very first thing that should not fall under consideration is venturing out on your own without the proper tools beyond the scope of a great idea. According to statistics provided by the Small Business Administration, over 90% of small businesses fail due to a lack of planning. How many times have you heard or witnessed individuals that sat up over a weekend and wrote a stellar business plan then headed out on Monday morning to seek funding or investors? Impatience is the second thing that needs management. So often “I am tired of working for someone else” is the premise for people to start a business. This frame of mind will almost ensure failure because this approach to business involves looking backwards at getting out of a bad situation.There is a prevailing philosophy that has to evolve, “Not all people are cut-out to become business-owners”. This is a harsh reality to face in a country such as the United States that prides itself on autonomy and ownership. Starting a business requires a commitment that may or may not pay dividends quickly. The key threat to small businesses is the initial funding or start-up cost and therefore many under-capitalized ventures hit the markets and get that rude awakening.Before spending your first dollar a best practice is to do your “free research” on the Internet and in public libraries. Read recently published academic studies on the industry in which you plan to pursue. It takes more than just knowing a certain aspect of the business being that your competition may be more well-versed about the industry as a whole. You may want to ask questions such as “What are the regulatory requirements to do business within that particular industry?” You may want to research about “systemic exposure” or how the rest of the economy could or would impact that industry during troubled financial times. It is also a good practice to review some of the strategies of other potential competitors during The Great Recession of 2008. How did the industry leaders survive jn respect to operational changes and sacrifices. It is understandable that this may take several days or even weeks to accomplish, but by applying the best practices initially you will have a clear understanding of what to expect during certain economic times.It is essential to understand who are the industry leaders within your business channel and what makes them unique. There should be an emphasis on this because your branding and marketing could benefit from such a consideration. A distinguishing characteristic may be customer service, quality assurance, product branding, or even presentation. These may sound trivial, but think about if you were a retailer for mens apparel and you specifically wanted to appeal to young urban males under the age of thirty. Labels equals status in many of these communities so a nice logo on the item that is visible may assist in the popularity and purchase of your garments. Even though this may have more to do with marketing and brand positioning, this is a must have against the competition.However, before we get to marketing and branding there are other things needing consideration such as your mind-set, ego, time-line, available start-up capital, and feasibility. After you have trolled through the data and information from your research, the next step is the feasibility study. It is suggested that you do this prior to writing a business plan. In this way you can quickly determine whether or not you can enter the particular market or not and if so, at what level. A common mistake for new business people is to envision competing with the industry leaders. This is an ideal way to go broke quickly. In stead, set more realistic goals for yourself and get the notion out of your head that the Internet is going to make your business global. Facebook and the other social networks became popular because they were free to the end-user first and while trying to figure out a way to capitalize or convert those users into revenue. This would be a bad business-model to follow. Think about your region and the local competition first to see how much it would cost for you company to operate for the first 3 to 5 years without constant revenue.Again this will require more local research this time on your specific region and take not of the deviations between your first broader macro research and the more localized micro research. The deviation between those two areas may actually become the niche that needs filling. In this way you can actually have a specialized niche within the region and a hybrid on a larger scale. Now, you may ask yourself “Why?” Simply put, the goal is to avoid what others are already doing in the sense that giving a “Thankyou” to a customer in a better way that the competitor is not enough. Another temptation to avoid is the centric mind-set that the business and industry has to behave according to your own belief or philosophy. This strategy rarely works out in a positive way. You have seen these business owners that rarely listens to their customers and as a result they have a revolving door of both customers and employees and the business stagnates and does not grow.Growth must have a major role in the definition of your business because that is the incentive to attract customers, employees, and even investors. As a potential business-owner you will have to cleanse your mind of working for a company and view your company as your tangible boss. This may sound counter intuitive, but the cascade is like this, the economy drives the consumer or businesses that drive behavior which drives your company which eventually drives you to make the right decisions to meet the demand.So far you have done your research, and you know how much it will cost you to compete in your local market. The next thing is to consider your liabilities as it relates to the company. You may use this also to determine what form of business ownership will work for you. It is a good business practice to incorporate whenever possible and in some states there are differences in levels according to projected revenues. Incorporating also gives you more protection than a DBA or partnerships. At this point you will learn another strategy that many successful business-owners do, delegate tasks that require professional expertise to professionals with their fields. A good business attorney, accountant, and business consultant are essential for start-ups. This is a gap that many would-be business people fall through the cracks. Another benefits is that these professionals may also assist in giving information that may be crucial in developing a comprehensive business proposal. They can help with the work you have done to reflect the requirements needed.In review, you have your research, feasibility study, chosen your business ownership type, adjusted your expectations, hired professionals that know the laws and regulations better than yourself and you are ready to get started on the business proposal. Not so fast, “Where are your customers?” You guessed it, marketing research needs to take place for the particular individuals or companies that will use your products and or services within your area or online. One question to ask yourself, “How much will it cost me to contact a potential customer before a sale is completed?” And secondly, you need to discover the best way to contact these people or businesses. The prevailing statistics are that radio advertising a person is a passive-listener and only hears about every fourth word, direct mail only about 9% responds. Signs and other ad-hoc methods vary and television may be expensive depending on stations and providers. This means that a considerable budget may need to exist in order to solicit business. Again, this is another area where many would-be business people fall off the wagon and failure is waiting to catch them.There is not an exact science to forecasting revenues so the goal is to have a very plausible theory and approach to this process. Avoid the temptation of raising expectations too high as some did in the dot com era for instance and went broke. The increases in expected revenue should be modest and function on the Standard Rule of 10, meaning that expenses should never go over 10% of revenue. Now, there are some businesses with a lower profit margin at 50%, but that is akin to paying US$10 for every US$20 received in revenue. As you can see pricing strategies for your products and or services are important and trying to make profits off of volume only works for those entities with high capacity transactions. This is the reason why 99 Cent Stores do so well low inventory cost and high turn-over of products. As a foot-note the difficulty with starting a business with very low prices is that it usually attracts the cost-conscious customer who is rarely brand-loyal and will use a comparable competitor. You see this behavior in customer that may shop at Wal-Mart, but purchase other specific items at the 99 Cent Stores. The danger in depending on these cost-conscious customers is that when prices rise they usually leave. Therefore, your pricing model needs to be established as feasible to sustain the business based on the value-added customer that you can possibly up-sell items or services. This is essential to your company’s growth and expansion.

In our series of finance recruitment articles, we will be looking at various finance job roles. The first in the series is the role of a Finance Controller.Finance Controllers work directly with Finance Directors to manage the day to day finance matters of a company. This senior role is seen as the stepping stone to becoming a Finance Director and involves tasks such as creating finance strategies, working with cash flow, creating accounts, creating and checking financial targets, working with management, monitoring departments and many others.Finance Controllers use their knowledge to help make decisions when their company is looking at potential acquisitions and will be part of most major finance and business decisions.Candidates for Finance Controller jobs will be expected to have a background in accountancy and once in the role will be in charge of managing teams of Ledger Clerks who will deal with the more administrative and accountancy aspects of the department.The day to day aspects will see you working traditional hours, although you will be expected to put in extra hours where necessary. Like many high responsibility management roles, much of your time will be spent within meetings and travelling between offices to provide your services.When businesses or finance recruiters are looking for candidates for Finance Controller positions, they will be looking for someone who is good at presenting finance data as they will be spending a lot of time doing this to various people in meetings. Other skills that will be looked for are motivation, ability to multitask, attention to detail, good decision making skills and obviously a good understanding of the financial world.Previous experience in finance and management accounting will be expected for the role of a Finance Controller. You will also be expected to have a qualification from one of the accountancy bodies in the UK (ACCA, CIMA, CIPFA, ICAEW, ICAI, ICAS).Finance Controllers often move on to become Finance Directors, and some even become Managing Directors or Chief Executive Officers, so there are some great career prospects that come with this role.As with most jobs in the finance sector, salaries are at the higher end, trainees can earn up to £25,000 and qualified finance controllers can earn up to £45,000 a year. As your experience and time grows in the role, your salary can increase to between £50,000 and £100,000.For more information on finance controller jobs you should talk to a professional finance recruitment company.

When you have been working on a brand for a long time, it can be depressing to find out that it is not having the positive effect that you hoped. Examining the brand equity for your website can sometimes reveal that there is virtually no difference between marketing your company with the brand, and promoting it without. This usually means that your current brand is missing the mark, and you are just not connecting with your customers. In order to create a better equity, and retain more customers while bringing in new traffic, you should seriously consider brand repositioning for your website.Repositioning a brand means changing the angle or design of your current brand marketing campaign, or even simply discarding your brand and starting again. On a website, which needs to be constantly changing in order to keep up with modern trends, it can actually be a good idea to reposition your brand every so often. This keeps the website fresh for your clients, and can also attract and retain customers who would not be otherwise connected, while also allowing you to fine-tweak the Brand Promise or other elements which affect the levels of brand equity.There are a number of reasons why you should consider brand repositioning for your website. If you are just not attracting the sales that you had at the beginning, then changing the brand can bring back former customers. You would also need to focus upon promoting different elements of your products or services to keep the interest and this can be a positive side effect of brand repositioning. Another reason may be that brand you have chosen does not really match your website, and you are therefore losing customers. For example if you are promoting a brand of shoes with puppies and kittens on, then you would not want a brand image that more resembles a heavy metal poster. Your customers base their opinions of your values upon your branding, so the item and the brand need to be a close, if not completely perfect, match. A brand which clashes with your website or the item or service offered for sale simply has to go, and changing the logo, colors and appearance of your brand can be the incentive that some websites need to completely overhaul the way that they operate – leading to new initiatives that generate more income for the owners.Brand repositioning can also be a step designed to help the owner of the website with brand management, keeping the brand to a set design, and making it clearly different from other types of brand which are very similar to your own. If a rival company has put out a product with a virtually identical brand to your own, then you can cut down their stealing of your clients by changing the appearance of your brand. This type of brand repositioning can also ensure that you keep up-to-date with your opposition, and don’t become the traditional website, as this can put off some buyers.There are also several different types of effects which can result from brand repositioning. For example, you may find that changing the look and feel of your brand can make your company more relevant to the customer. If you offer a service, then you may find that your regular customers increase their levels of use, because repositioning the brand has opened up potential uses that the customer had not previously thought of. It may also serve to make the customer take your product more seriously. Sometimes when a website has been used for a long while, clients can feel a bit blasé about your site, and repositioning can make them think again about your products. Repositioning can also ensure that your brand keeps up with changing market conditions that would otherwise have resulted in a drop in sales. By constantly repositioning the brand in the market, websites can keep themselves one step ahead of the competition, and keep up with current trends. Making sure that you don’t fall behind ensures that you retain customers and keep bringing in new ones.In the more modern era of the social network site, companies also rebrand in response to changing customer demands. Some websites may need repositioning in order to keep the interest of ‘followers’, because it gives them something to notify their fans about, and so keep the company in the user’s memory. Others may hear direct complaints about their current brand, and this can lead them to reposition their brand in the market, hoping to ease customer dissatisfaction with a particular part of the brand’s products.

When the educational process takes place in an environment other than a live classroom, it is known as distance education. The idea of distance education can be traced by to the advent of the printing press. From the very earliest days of printing, it became possible to develop a learning method whereby the student learned at his own pace and without the aid of an instructor. The self help manual is one of the earliest examples of distance learning.As each new technological advance was made, the possibilities of its adaptation for distance learning were explored. When radios came into common use, the possibilities of giving instruction via this medium were investigated. Television was a major advance that was used in distance training. The development of closed circuit television networks made it possible for classrooms to be spread out over great distances with the instructor in one location, and the students in another. The drawback to this method was that it still required the student to be actually present at the time the class was being held. It did not free him of that restraint.It was the introduction of computers, and the wide spread growth of the internet that brought us to the current golden age of distance learning. Online education actually began with the introduction of the “Computer Assisted Learning Center” (CALC) in 1982 in Rindge, New Hampshire. This was the first actual online school in the United States although a similar program was being tested in Norway at around the same time. In was not until 1994-1995 when the internet became more widespread and available to the public from small and local internet service providers that online education really began to explode.The first stage was the introduction of individual classes online. They were intended to supplement on campus classes and not replace them. There was a bit of reluctance in the educational establishment to change the traditional methods, and this reluctance still exists to some extend. It is fast fading, however, as the advantages of online education became apparent. Before long, you could find a complete degree program online. This was followed by online degree colleges. At the present time, online education opportunities increase with each passing day, and the status of online degrees and how they are received by employers is improving constantly as the internet becomes more integrated into daily life.

The inevitable evolution of maintaining personal relationships, or even making personal relationships via social networks, leads to using social networking for business. Building business relationships on Facebook, for example, is an excellent way to introduce yourself to people all over the planet with like-minded interests. New business prospects and potential product buyers can be just a few clicks away on the Internet.How To Start Social Networking For Business
Beginning with a computer, an Internet connection, and a Facebook account, one of the best places to start social networking for business is to join Facebook Groups. Building business relationships by joining Facebook Groups is a nice way to grow your social network.Prior to becoming a member of a particular Group, you should be able to list the reasons for joining that specific group. After all, joining a Facebook Group, whether it be for social networking for business or any other intention, that doesn’t support your initiative will only contribute to information overload – something we all hope to avoid! So, in order to find appropriate Facebook Groups to join, start by identifying your type of business – what are you marketing and how might someone search for and find information about it on Facebook? The very best way to figure this out is to do it – open up your popular search engine in your browser and start searching just like anyone else would do. For example, if your business markets and sells weight loss products and dietary supplements, someone might search for “nutrition”, “health”, “wellness”, or “weight loss”. These search terms are called keywords or keyword phrases. Take note of those that result in relevant results, especially Facebook Groups. When you find relevant Facebook Groups, assess them as described below since, after all, if you found them by searching on keywords or keyword phrases connected with your business or product, other people doing the same searches are those with whom you’re looking to build relationships!If you do not find relevant Facebook Groups while searching via your favorite search engine in your browser, using the collection of relevant keywords you noted in the previous step and type them, one-by-one, into the Facebook search bar and search! Searches within the Facebook site itself will list all Facebook Groups associated with your keyword or keyword phrase. If any of the resulting Groups seem interesting, click on the Group name to “enter” the Group.Review Facebook Group to determine individual social networking for business relevance
While reviewing the Group page, note recent member postings, number of members, Group descriptions, number of people who “like” the group, and corresponding materials. You can find this data on the Group’s “wall”. I recommend NOT joining just any Group. Again, you want to avoid – at all costs – the chance of information overload. So, if, based on the descriptions and member postings, this Group seems to be a good place to attempt social networking for business, ensure that the Group is current (people are actively posting, communicating, and networking) and that the number of members and “likes” are appropriately large (by this, I mean that given the popularity of your business, there are a large enough number of followers to make it worth your while to join). If all the numbers seem appropriate and acceptable and the group fits your business interests, join the group!Now that you are “on the inside,” it’s time to network. Social networking for business starts the same way as networking online and offline – say “Hello!” Make yourself known to your fellow members by saying “hello” in a wall post, a status message on the Groups wall. Your message will be seen by everyone who visits the page and even those who have linked their email account to Group messages. Having to chase after all relationships can be time-consuming and tiring, if not unsuccessful, so make everything you say instructive. At the very least, do so because it will be sandwiched in between other members postings and you want to stand out and attract relationships to you.Using Social Networking for Business Relationship Building – Next Steps